Neuemoon Health

UX Research

Neuemoon Health, a tech-driven startup, is passionately dedicated to revolutionizing women's healthcare, with a particular focus on addressing critical gynecological conditions—endometriosis and fibroids. Committed to empowering women through knowledge and support, Neuemoon Health encourages vital conversations with healthcare providers, aiming to guide women on a healthier and more informed journey. The core mission revolves around innovatively addressing the distinctive healthcare needs of every woman.

Role — UX Researcher (Patient) | Data Analyst

Methods — User Interviews, Thematic Analysis, Persona Matching

Timeline — 2023 | 3 months

neuemoonhealth.com

Background

How can listening reshape the way we think about women’s healthcare?

When I joined Neuemoon Health, I wasn’t simply conducting research—I was stepping into the stories of women navigating their wellness journeys, each seeking clarity and empowerment. Our mission was clear: to turn complex health insights into an intuitive, empathetic digital experience. This journey intertwined deep research with human-centered design, creating a platform that listens and responds to the true needs of its users.

Deliverables

UX Research Report — The How & Why
Interview Quotes — Highlighting Value
Actionable Insights — What do people actually need?
Recommendations — Project Roadmap

Process

Role and Impact

While I didn’t craft the designs, I laid the foundation for Neuemoon’s vision by diving into the thoughts, habits, and emotions of potential users. Through interviews, surveys, and data synthesis, we uncovered invaluable insights that guided the product’s development. My work allowed the founder to connect more intimately with her audience, ensuring this product could truly transform women's healthcare by meeting their emotional and practical needs.

Research Methodology

We chose interviews because of the depth and authenticity they provide. These weren’t just data-gathering sessions—they were personal conversations where women finally had the chance to be heard. My approach evolved quickly. I realized that truly listening—without the urge to probe or redirect—was far more important than asking a flurry of questions. This allowed women to share openly, revealing not only their medical needs but also the emotional intricacies of their experiences.

Participant Sourcing and Outreach

In collaboration with the founder, we reached out to women aligned with Neuemoon’s mission. Through thoughtfully crafted emails and questionnaires, we gathered insights from over 30 participants in just a few weeks. Each conversation was a goldmine of perspectives, and their stories became the bedrock for shaping the platform.

Results

Uncovering Insights

The beauty of research lies in its ability to reveal the unseen—the unspoken desires, frustrations, and hopes that often go unnoticed. As we engaged in these in-depth conversations, common themes began to surface. The women weren’t just seeking medical answers; they longed for an experience that acknowledged them as whole individuals, not merely patients. These insights didn’t just inform design—they revolutionized it, creating a user experience rooted in empathy and intuitive care.

Organizing Insights

I led the synthesis of our conversations into actionable insights, ensuring the founder could reference each woman’s story throughout the design process. By distilling the participants' experiences into touchpoints, we provided Neuemoon with a clear roadmap. These insights directly shaped potential key features, such as the personalized wellness dashboard, ensuring that every design decision reflected the true needs of women navigating complex health journeys.

From Insights to Design

These stories didn’t simply inform Neuemoon’s development—they transformed it. By synthesizing the feedback into tangible design touchpoints, we helped the platform evolve into a space where women felt truly understood. We identified opportunities to streamline communication, simplify navigation, and create a user experience that spoke to the entire person—mind, body, and spirit.

Fibroids, Frustration, and Finding Treatment: One Journey through the UK System

Our conversation centered around navigating the UK’s healthcare system, particularly one participant’s journey with fibroids. In a region where routine GP visits are rare, she first experienced severe symptoms—heavy bleeding and fainting—during her late teens but delayed seeking care. Her diagnosis came later, alongside pregnancy care for anemia. While her GP advocated for necessary treatments, accessing medications remained a challenge, and self-advocacy became crucial. Hormonal treatments reduced symptoms, but side effects like chronic headaches disrupted her care, highlighting the complexity of managing her condition in a system balancing accessibility with limitations.

“It’s a shame really that women have to go through so much to fight for their care…it is tough. I think it’s about empowering yourself to take charge of your health because no one else will.”
— Interviewee

Relection

Looking Ahead

As our research phase came to a close, I was deeply moved by the opportunity to amplify women’s voices. This project reaffirmed my belief that empathetic design isn’t just about solving problems—it’s about elevating human experiences. I am excited to witness how Neuemoon will reshape women’s healthcare, and I remain committed to ensuring that the insights we uncovered continue to inspire a future where every woman feels seen, heard, and empowered in her healthcare decisions.